Keynote Speaker on Thursday, December 2, 2021 at 15:00

As Chief Executive Officer of McLaren Racing, Zak Brown has overall responsibility for the business, including strategic direction, operational performance, marketing and commercial development. In his role Zak leads McLaren’s direction and involvement in professional motorsport, spearheaded by the McLaren Formula 1 team. Operating at the pinnacle of global motorsport, McLaren uses the white heat of competition to drive innovation and develop synergies across the group.

Born and raised in California, Zak raced professionally around the world for 10 years before developing his skills in motorsport’s business and commercial worlds. In 1995, he founded JMI, which grew to become the largest and most successful motorsport marketing agency in the world. When JMI was acquired by CSM, a division of Chime

Zak has been recognised by a range of industry bodies and publications, including the Power F1 list, his induction into the SportsBusinessJournal Forty Under 40 Hall of Fame (having been listed three times), Promo Marketer of the Year, while his agency JMI appeared five times in the Inc magazine Inc 500 annual list of the 500 fastest-growing private companies in the United States.

Zak co-founded and co-owns United Autosports, a professional racing team competing in international sportscar racing, the Supercars Championship in Australia, and various historic racing events around the world. He is an avid collector of historical documents, sporting memorabilia, and both road and racing cars.

He is married with two sons and lives in Surrey in the UK.